We made a decision when we re-started Swobo, that we would create a life long project that delivers more than just products. Most veterans of the apparel industry can easily call up a few past relationships, put clothing on a shelf, and then reap the rewards for a job completed. We're not interested in that. In fact it sounds boring as all hell...

Swobo going forward is looking to give citizens the ability to choose clothing that has a broader responsibility and accountability. The road ahead will have us choosing recycled products over new, organic over conventional, natural fibers over synthetic, and continually questioning the way we do business. We won't be perfect, but you've got to start somewhere. In addition to our sourcing goals, we'll be donating 1% of gross revenue to environmental concerns around the world. Why? Because if we don't, we'll rot in hell with the rest of the Bush administration, and then get lumps of coal for Christmas.

The last part may not be 100% true (the part about the lumps of coal), but the fact is, one day you just kind of wake up, and realize that this isn't a dress rehearsal. How we make our money is just as important as how we spend it. Changes that we've seen for the worse are connected to our environment, and our environment's health is determined by its inhabitants. Not government. Not religious leaders. Not Wal-Mart or Exxon, but us.

Kurt Vonnegut said it best...

"...the epitaph for the planet, I remember, which he said should be carved in big letters in a wall of the Grand Canyon for the flying-saucer people to find, was this:

WE COULD HAVE SAVED IT BUT WE WERE TOO DOGGONE CHEAP"

This isn't Hippy banter...this is real time applied to old school. Join us as we ride into new territory. Thanks for listening.