Great companies are not defined by their products. Great companies are defined by the ideas they embody, or the point of view they broadcast within a culture. Swobo started in a bedroom in Marin County in 1991 with a single goal of changing the way people think about bicycle culture. At the time, using apparel to move our message was the best tool for the job, and we blasted our sensibilities onto an unsuspecting industry and public... I still have some scars to prove it.

Today, we are continuing to move our message by including bicycles in our story. What we set out to accomplish back in the early days still holds true now and the idea has taken the form of Swobo bikes. Swobo bikes will ooze the same design ideology that has been evolving within our clothing. Our goal is to position Swobo bikes somewhere between grabbing a skateboard or the keys to the old Volkswagen. In other words, don't expect any black Lycra shorts with our bikes either.

Enjoy.

Tim Parr
Sky Yaeger